The country’s largest car manufacturer, Maruti Suzuki India Limited (MSIL) is also the largest in South Asia. Maruti started production in India in 1983 with its first car- the Maruti 800. The company spread its wings throughout the country and is one of the few publicly listed automotive companies in India. MSIL is the biggest player in the Indian passenger car market with more than 50 percent market share.
Maruti Suzuki introduced its premium Nexa dealership in the country in 2015. The Nexa outlet sells the premium Maruti badged cars with a more customer-centric approach. Maruti Suzuki is a dominating player in the A and B segment backed by popular selling models like Alto, Wagon R, Baleno, Swift, Dzire and more. The Ertiga has been a popular name in the MPV segment while the Vitara Brezza is a popular choice in the compact SUV space.
Two major car manufacturers, namely - Toyota Motor Corporation (Toyota) and Suzuki Motor Corporation (Suzuki) have entered into a cross-badging agreement. The partnership is aimed at bringing together Toyota’s strength in electrification and Suzuki’s strength in technologies for compact vehicles. The end result is aimed at achieving widespread popularization of electrified vehicles.